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<? $MESS["CONVERSION_FILTER_PERIOD"] = "Date range"; $MESS["CONVERSION_FILTER_APPLY"] = "Apply"; $MESS["CONVERSION_DESCRIPTION_TITLE"] = "Explanation"; $MESS["CONVERSION_DESCRIPTION"] = "Conversion is the percentage of unique visitors to a website who take a desired action, to all visitors. <br><br> For example last month your website has gained 10000 unique visitors a hundred of which has completed an order. The conversion rate is 1%. Your rival's website has attracted the same 10000 visitors two hundred of which has completed an order - the conversion rate here is 2% meaning their website is more profitable. <br><br> This ratio here is only applicable to web stores, the conversion rate of other projects may be dramatically better."; $MESS["CONVERSION_SCALE_BAD"] = "Bad"; $MESS["CONVERSION_SCALE_PASSABLE"] = "Passable"; $MESS["CONVERSION_SCALE_OK"] = "OK"; $MESS["CONVERSION_SCALE_GOOD"] = "Good"; $MESS["CONVERSION_SCALE_EXCELLENT"] = "Excellent"; $MESS["CONVERSION_SITE"] = "Conversion for"; ?>