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<? $MESS["CONVERSION_CALC_TITLE"] = "Web store profit model"; $MESS["CONVERSION_CALC_TITLE2"] = "Web store profitability"; $MESS["CONVERSION_CALC_INDICATORS"] = "Profitability ratios"; $MESS["CONVERSION_CALC_GROSS_INCOME"] = "Gross revenue"; $MESS["CONVERSION_CALC_ADVERT_BUDGET"] = "Advertising budget"; $MESS["CONVERSION_CALC_OTHER_EXPENSES"] = "Other expenses"; $MESS["CONVERSION_CALC_PROFIT"] = "Total"; $MESS["CONVERSION_CALC_CONVERSION"] = "Conversion"; $MESS["CONVERSION_CALC_FUNNEL"] = "Funnel"; $MESS["CONVERSION_CALC_CLICK_PRICE"] = "Click price"; $MESS["CONVERSION_CALC_NUMERATOR"] = "Number of orders"; $MESS["CONVERSION_CALC_DENOMINATOR"] = "Clicks"; $MESS["CONVERSION_CALC_AVERAGE_BILL"] = "Average order value"; $MESS["CONVERSION_CALC_CPA"] = "Cost per order (CPA)"; $MESS["CONVERSION_CALC_MARGIN"] = "Margin"; $MESS["CONVERSION_CALC_ROI"] = "ROI"; $MESS["CONVERSION_CALC_COST"] = "Net cost"; $MESS["CONVERSION_CALC_PROFITABILITY"] = "Profit model"; $MESS["CONVERSION_CALC_FORECAST"] = "Forecast"; ?>